The Modern Map: How Hotels are Enhancing Guest Experiences
Let's face it, a comfy bed and good room service are great, but are they enough? Modern travellers are looking for more than just a place to rest. They want experiences. You know, the kind that lets them dive into the local scene and feel like they actually lived there, not just visited. Especially millennials and Gen Z-ers – who are all about those unique, picture-worthy moments.
This is where innovative hotels have a the golden opportunity to shine!
Think Beyond the Paper Maps
Paper maps have served us well for years, but often can't fully capture the personalized recommendations and insider tips that a knowledgeable concierge has to offer. They're static, they can quickly become outdated, and they struggle to translate the rich, nuanced stories that bring a city to life.
The Value of "Trusted Content"
Today, travellers have access to a wealth of online resources, from digital mapping tools like Google Maps to online suggestions and AI-powered recommendations. However, in a climate of fake news, promoted content, and AI-generated suggestions, the concept of 'trusted content' is more important than ever. These readily available options often come with their own challenges, such as clutter from promoted content, a lack of local expertise from hotel staff, or a failure to provide a truly curated experience.
Guests are seeking trustworthy, reliable experiences curated by experts they can trust...
This is where leading hotels are stepping up their game, offering digital routes and concierge maps that are thoughtfully curated by their staff. This blend of technology and the trusted human expertise of their team offers a unique, personalized experience, revealing hidden gems and local stories.
Here's how they're doing it:
Conrad Tokyo's Mindful Walk: Imagine a 1-mile walk that's not just a walk, but a journey for your mind and soul. Conrad Tokyo's "purification" mindful walk, inspired by Nobuyuki Tanaka's stunning lobby artwork, integrates mindfulness exercises with artistic concepts. It's a truly distinctive way to connect with art and wellness.
Fairmont Pacific Rim's Seawall Bike Ride: Hop on a bike and explore Vancouver's iconic Seawall with Fairmont Pacific Rim's audio-guided route. You'll hear stories about the stunning sights and learn about the history of the landmarks along the way.
Hotel guests just need to tap the NFC sticker on the bikes to begin the experience.
Mandarin Oriental’s Hyde Park, London’s Narrated Walking Tour:
Experience a tour of Hyde Park, narrated by the hotel's Head Concierge Matthew Jackson.
Want to create those unique, "wow" moments for your guests?
We can help you design bespoke experiences that will have your guests talking long after they've checked out. Click here to find out more.