At Running USA, the industry is ready for the urgent conversations about the future of mass participation running events. Success comes down to three pillars…
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At a trail running conference last week, I learned how something seemingly boring can be a catalyst for business operations and community, and even inclusion, life experiences, and purchase conversions.
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The best, new, popularized race format to come out of the pandemic has been open course racing. This is where carefully crafted routes are shared with participants, who can run and track anytime during the race window.
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In 2020, we're learning that virtual races can be a powerful tool to motivate, engage, and grow your running community. But, not even four months in, and virtual race fatigue is setting in.
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